Hotel Grand Chancellor

Overview

Hotel Grand Chancellor (HGC) covers key destinations throughout Australia and New Zealand. Hotel Grand Chancellor offers a gateway to rewarding experiences for today’s discerning business. Hotels are located in Adelaide on Currie Street and Hindley Street, Brisbane, Hobart, Launceston, Melbourne, Palm Cove and Townsville. In New Zealand, our hotels are situated in central Auckland City and the James Cook Wellington.

Brief

Hotel Grand Chancellor (HGC) needed their marketing collaterol consolidating, organising and ordering in a coherent logical way. The old system had become very convoluted, which in turn meant customer messages and promotions where not being received or understood in the correct way. This update of collaterol would need to be filtered out across a range of digital, printed and promotional material.  A hierarchy of important categories needed to be put in place, this would help filtering out the promotional messages to customers, enabling them to know what promotion belonged to what area of HGC, for example Corporate offers, Wedding offers or Leisure offers.
Design
We created designs which have more of a logical structure and showcases contemporary design.
Advertising
Campaigns
Design
Print
Signage
Stationery
Strategy
The logic behind splitting the areas up makes sense from a customer point of view. This is something which has been adapted well.
Advertising
Brand Positioning
Design Strategy
Planning
Sales Promotion
Marketing
The new designs will rollout through a number of marketing collaterol items.
Campaigns
Consulting

Our Results

Positive ROI
Implementing the system put the time saved in daily tasks across the business at 300%, and there has been a marked reduction in errors as a result of the efficient automation.
Resources
The new centrally managed custom system is simple and easy to use, and efficiently handles the everyday running of the business and workflow.
Team
Every member of the team has access to the resources they need, irrespective of location, with instant updates delivered in real time.
Grand Chancellor Hotels engaged Chaplin & Co to assist us with a complete redesign of our marketing and branded property materials last year and found the whole process collaborative, insightful and thoroughly enjoyable. With the purchase of Hotel Grand Chancellor Townsville during this process, we found ourselves faced with redesigning a number of items in a very short space of time. The OB team delivered on every occasion and even took on the daunting task of redesigning the extensive guest room compendium - no easy feat. The Chaplin & Co team are a focused creative group of people that delivered fantastic results for us, in keeping with our expectations and budget, while having a bit of fun along the way.
Hazel Riger - Director of Marketing & eCommerce